#givingtuesday campaign goes from strength to strength
29 Nov 2017by Chloe Green
#givingtuesday saw millions of pounds donated to charity and the campaign mentioned online in the UK more than 48,000 times, according to the Charities Aid Foundation.
Early indications show donations through BT My Donate increased by 56% on last year.
The #givingtuesday hashtag was the UK’s top trend on Twitter from 8.30am to 5.30pm, with huge numbers of celebrities, politicians, businesses and leading charities tweeting about it. Statistics from Brandwatch showed that the number of mentions online was 48,003, up 10% on 2016. In addition, #givingtuesday appeared in Twitter newsfeeds 882 million times on the day in the UK alone.
The Big Give, a non-profit website which helps donors find and support charities in their field of interest, also saw £4 million donated on the day. While this was lower than last year’s £4.3 million, it represented more than 9,000 donations – up on last year’s total of 8,500.
More than 2000 organisations became #givingtuesday partners this year, up from around 1,600 in 2016.
Ben Russell, Director of Communications at Charities Aid Foundation, which coordinates #givingtuesday in the UK, said: “It’s wonderful to see how #givingtuesday continues to go from strength to strength in the UK.
“While #givingtuesday may only be one day, it offers the opportunity for people to try out ideas they can use throughout the year. Indeed, the response it generated in people donating money, giving up their time or finding out about good causes they may not otherwise have heard of through friends, family and social media, will have a lasting impact on good causes around the world.”
Some of the day’s highlights included:
Talking about good causes:
- Richard Branson, Lady Gaga. Emma Watson, Cara Delevingne, Ricky Gervais, Sir Ian McKellen, Patrick Stewart, Robbie Savage, Lisa Riley, David Tennant, House of Fraser, The Malala Fund, Stonewall, Help for Heroes, the Royal British Legion, Manchester City FC, ASOS, the MOBO Awards and the Tony Blair Institution were among those who supported the campaign on social media
- Civil Society Minister Tracey Crouch MP promoted the day with a video about the great work that charities do across the UK
- A number of MPs took time out of their day to sing carols on College Green alongside local schoolchildren, in aid of the Singing for Syrians charity
- Donating money:
- Consumer journalist Martin Lewis made an offer in a Tweet to donate 25p to Citizens Advice for every retweet he received in the following hour – rounding up the total of £500
- RBS matched staff payroll giving donations, e-mailed all My Reward customers, promoted messages via social media and ATMs, and engaged with charity partners to celebrate the work that RBS does
- Facebook matched donations on its platform up to £200,000
- Mastercard encouraged its staff and cardholders to get involved. Employees could make a donation to charity that Mastercard will match, and when Mastercard holders made a donation of £5 to The World Food Programme, which can feed a whole class of children, it was doubled.