The video focuses on how domestic violence happens within the context of love, with victims both loving and fearing their abusers.
A hard hitting film about domestic abuse has been launched on Youtube, ahead of White Ribbon Day later this month. The
It focuses on the emotional plight of domestic violence victims, who are being abused in what they may consider loving relationships.
The video has been released to raise awareness of this year’s White Ribbon Day campaign message of “if love hurts, it’s not love”.
The video will also be screened at the House of Commons in front of an audience of MPs and campaigners on 28 November, shortly after White Ribbon Day (25 November), which is the United National International day for the Elimination of Violence against Women
Film director and writer Peter Giblin said: “The film explores the emotional aspect of domestic abuse, and how the abuse takes place within a context of love.
Victims often love their abuser, as well as fear them, so much so they don’t even realise they’re in an abusive relationship. “It can take up to eight abuses before they feel able to do something concrete about it. This was the guiding insight, and why I chose to end it with ‘If love hurts, it’s not love’.”
According to White Ribbon UK, two women a week are killed by a current or former partner and he overwhelming majority of domestic abuse crimes are committed by men. The campaign’s social media element also includes using the hashtag #IfLoveHurts.
“For real change to occur, men must understand the systems in place that give rise to toxic masculinity and male violence towards women,” said White Ribbon UK Chief Executive Anthea Sully. “This film powerfully shows the impact of abuse in all its forms in relationships.
White Ribbon UK asks men to take responsibility in ending male violence against women by being active bystanders, calling out abuse and sexism among their peers; talking openly about the male cultures that can lead to abuse and why men must take a stand against them”.