As tech provides more opportunities for the charity sector, learn how you can modernise old-school fundraising with digital techniques.
The wider world is forever changing and shifting but charities are constant. As constant as the fact that charities will always need money.
Traditional methods of fundraising such as calendars and cards, sponsorship funds, bake sales, sports challenges and coffee mornings are warmly associated with charities. We believe that these fondly-remembered activities still have a place in the digital age. After all, we still love a bake sale!
Here’s are some tips to help you modernise old-school fundraising with digital techniques.
Step into the future
As tech rapidly develops, the possibilities are endless. Digital fundraising is increasingly based on mobile tech as smartphones become the primary device for most people. This provides charity supporters with the opportunity to donate anytime, anywhere.
Crowdfunding helps charities collect lots of small amounts from lots of people instead of targeting a few big donations. It works offline too but really flourishes online. There are plenty of crowdfunding sites and helpful tips too. Online donation websites such as JustGiving allow charities to easily set up a page for donations and fundraising events. They help you to encourage individual supporters or volunteers to fundraise on your behalf.
Donation buttons have been around for a while but are still immensely useful. Review how easily and quickly donation buttons let supporters give funds with the right message. Facebook offers a ‘donate now’ button that takes users to your fundraising site.
Although viral campaigns live in the ether, they can be massively valuable. Campaigns such as the #nomakeupselfie for Cancer Research or the #icebucketchallenge used Twitter, Facebook, YouTube, Instagram and Snapchat to spread their message globally. A carefully planned and simple but universal message whether sad, funny, quirky or more, that can be easily shared and even endorsed by a celebrity, will help your viral campaign soar.
Giving by text enables the Disasters Emergency Committee (DEC) to raise millions. Quick and easy, supporters just type a very short number and message. Consider how text giving can work for your charity.
Tips to tailor your digital fundraising
Modernise and mobilise
There are e-commerce platforms that help users give charity gifts and fundraise digitally.
You can choose a particular theme for your digital fundraising campaign. Valentine’s Day, for example, is a considerable day of spending that you could tap into. Don’tSendMeACard.com sends charity e-cards for the cost of a physical card and gives proceeds to charity, working with over 500 charities with their own imagery. Homeless charity Shelter nearly doubled their donations over Christmas thanks to the platform.
Digital fundraising done right
A number of charities are embracing digital fundraising and could show you the way.
The men’s health charity Movember partnered with Tik Tok and are expanding fundraising efforts beyond the November moustache growing campaign. They teamed up with short-form video platform TiKTok and encouraged supporters to upload videos of themselves showing off their moustaches or sharing what the charity means to them. TikTok pledged to donate £1 up to a maximum of of £10,000 for each video using the hashtag #Movember.
WWF UK’s online tribute fund website invites supporters to set up a fundraising page in tribute to a loved one. The campaign began after WWF UK members contacted the charity about how to donate in memory of a friend or family member. The site encourages donors to share tribute pages and fundraising updates on their own social media to further personalise and amplify the campaign.
WaterAid’s 360-degree interactive digital experience invites visitors to their website to view short films, photos and read about a Madagascan family as they collect water, prepare food and dig a well. The appeal aims to raise £2m and increases engagement by allowing supporters to gain an insight into why their money is needed and how it helps the people in the communities where WaterAid works.
With myriad options in this growing field, you too can jump on board and make the most of digital fundraising for charity!