Online fundraising platform JustGiving has axed all fees for charities in the UK.
The move follows concerns raised last year over JustGiving
’s charges for fundraising around major disasters.
The removal of the 5% platform fee to charities in the UK starts from today (March 26). Instead donors will be able to make a voluntary contribution to support JustGiving’s operation.
The aim of removing JustGiving fees is to provide donors with greater choice and transparency in how they spend their money. The online fundraising platform says that voluntary contributions will be invested in innovation and supporting good causes.
“This change means lower costs for charities, transparency and choice for their supporters, and a sustainable future for the UK’s biggest and best platform for giving,” said Keith Williams, JustGiving’s General Manager and Head of UK.
“We’re incredibly proud of JustGiving’s history as the pioneer of online giving and are inspired by the generosity of our users, who have raised £3.8billion for charities since we launched 19 years ago.
“We believe that people who donate through JustGiving will be happy that more money will be going to their chosen charity, and by making a voluntary contribution to the UK's most-trusted giving platform we can continue to help charities and individuals raise even more money for good causes. That’s why we’re putting more power in the hands of our donors."
Last year JustGiving became embroiled in controversy after it was claimed it had earned £500,000 from charges
for fundraising for major disasters including the Grenfell Tower fire as well as the Manchester and London Bridge terrorist attacks.
In October JustGiving fees for emergency fundraising
In January this year Just Giving became a full signatory of the Fundraising Code of Conduct
, after working with the regulator on issues around transparency, terms of service, costs and security.
Gift Aid changes
In addition, JustGiving has announced that it is to allow charities to opt out of its Gift Aid reclaim service. The move follows a consultation around the service, which allows charities to reclaim Gift Aid through JustGiving.
“JustGiving has always been at the forefront of innovation in the fundraising and giving sector and today’s announcement is welcome news,” said Clive Sanders, Save the Children.
“These changes will bring benefits to charities, fundraisers and donors alike, helping build trust and increasing transparency at a time when secure, effective fundraising has never been more important.”