Kidscape unveils hard-hitting #DontSayDontSend campaign
14 Nov 2014by CharityDigital Editorial
Children's charity Kidscape has launched a new campaign Don’t Say Don’t Send
; a hard-hitting cyber bullying film that compels young people to consider their own online behaviour.
The video aims to spread awareness of the high prevalence of cyber bullying and ultimately reduce its occurrence through asking young people to consider the following before hitting send; if you wouldn't say it to someone’s face, don’t say it in cyber space.
Claude Knights, Kidscape CEO said: “Unfortunately cyber bullying is a very real issue for many young people across the UK and beyond, and one that can often seem to be an unavoidable part of life. This is of course not true. Through the #DontSayDontSend video we are reaching out to the young people who may find themselves in a cyber bullying situation. We are asking individuals to take account of their own behaviour and realise that behind every single screen there is a human being.”