Movember teams up with online retailer Mr Porter
31 Jul 2019by CharityDigital Editorial
Men's health charity The Movember Foundation
plans to raise funds and provide information about its work through a partnership with online men's fashion retailer and publisher Mr Porter
The Mr Porter Health in Mind partnership consists of two parts. Starting immediately, Mr Porter will publish a monthly Mr Porter Health in Mind series in its Journal online magazine, featuring instructional pieces, tips and life hacks from leaders and experts in mental and physical health.
It will also offer profiles of friendships in fashion that captures life-affirming, funny and touching stories from a selection of industry insiders which offer positive examples of individuals and groups of men who embody the things in life that keep people happy.
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The Mr Porter Health in Mind Fund powered by Movember, which will launch in October, is the second part of the partnership. Developed by Movember, the fund will launch with a kick-off fundraiser in London and will be incorporated into an integrated online content and social campaign.
Proceeds of the fund will support existing Movember men’s health initiatives, and Mr Porter and Movember will co-collaborate on assigning donations that support additional charities and organizations tied to mental health throughout the world.
"Globally, every minute, a man dies by suicide. The keys to unlocking mental wellness often begins with a conversation, and we’re excited to be igniting this global conversation with Mr Porter and our shared audiences," Justin Coghlan, co-founder of The Movember Foundation, explains.
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The Movember Foundation raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. It helps fund over 1,200 projects focusing on prostate cancer, testicular cancer and suicide prevention.