Using available data, Maanch matches funders with worthy causes capable of delivering genuine impact
Raising funds has always been a core competence of the charity sector. A new business has developed a data-driven approach to fundraising it hopes will revolutionise how charities and other worthy causes approach their fund-raising activities. Maanch, an award-winning start-up based in London, is the brainchild of Darshita Gillies. Her idea for a business that fully supports the agenda for Sustainable Development was developed through her work with the UN on the SDGs (Sustainable Development Goals) from their inception. As part of her work at Blu Dot Advisory, Gillies’s fascination with the Goals culminated in her creation of an index to show how countries were performing against key sustainable development targets. This map was the spark that created Maanch, the first global platform dedicated to attaining the SDGs by 2030 through influencing the flow of funds across the Philanthropy sector. “At Maanch, our goal is to make the most of the technology available to us to create a fair future for all,” Gillies commented.
"By analysing data and presenting universal metrics in the context of global development, we can help charities demonstrate the true impact of their work." Showing how funds have been used becomes child’s play, as the system Maanch has created includes detailed analytics. Key to the data-driven approach of Maanch is a focus on project-specific funding, something they believe will also help the charity sector rebuild trust in the wake of well-publicised scandals, of which Kids Company is just one recent example. Gillies explains: "By offering a platform for project-based fundraising, we create the most transparent environment for a charity to seek and receive funding at a time when confidence in the third sector has taken a serious knock. With no hidden costs, staff salaries or marketing budgets, charities can report directly on what they have been able to achieve with the funding using our impact framework."