The initiative aims to quickly match up charities with influencers and brands to help form partnerships of mutual benefit.
Charities are being given the opportunity to find influencers and brands through a networking initiative called The Influence Room.
The room offers charities the chance to communicate with opinion leaders, brands and high net worth individuals about mutually beneficial partnership opportunities.
The initiative aims to “capitalize on a true and human insight about the value of mutual benefit” according to The Influence Room.
Charities are able to list opportunities for free with charges only applicable if using the Influence Room Team to support with management, which guarantees a minimum of two partnerships.
The Influence Room has partnered with Charity Digital as it looks to pilot the scheme.
“We have a small number of places for charities who would like to use our service - you will benefit from being part of our trial period, and we would value your thoughts and feedback throughout,” said an Influence Room statement.
The Influence Room added: “Whether you’re looking to leverage equity from other brands or tap into someone else’s audience, you’d simply enter The Room, create an opportunity detailing what you’re looking for and what the exchange might look like, and let interested parties come directly to your inbox.
“The Room can help you find a venue for your event, an alcohol brand to create bespoke cocktails, goody bag items for VIPs, celebrities to walk the red carpet or influencers to support on social. You can be up, running and sorted in 24 hours.”
Why is it valuable?
Benefits of the initiative include:
Visit The Influence Room to find out more