Ten of the best digital fundraising campaigns in 2019

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Digital fundraising campaigns reached new heights in 2019 - here are ten outstanding campaigns that ran during the year: Movember’ TikTok video campaign: The men’s’ health charity has been moving away from its reliance on November moustache growing fundraising efforts in recent times, but showing off facial hair is still at the core of its activities. This year Movember teamed up with short-form video platform TiKTok, encouraging supporters to make videos of themselves showing off their moustaches or talking about what the charity means to them. TikTok agreed to donate £1 up to a maximum of £10,000 for each video using the hashtag #Movember.

Cancer Research UK’s Alexa virtual quiz Running a quiz is a proven fundraising technique, but many charity supporters are put off by the fact that they have to source questions and host the event. Cancer Research UKI’s Stand Up To Cancer Quiz initiative neatly sidesteps these issues by using comedian Joe Lycett as a digital quizmaster within an app which runs on any Amazon Echo device. This enables supporters to concentrate on the fundraising aspect of the event.

WWF UK’s tribute fund website WWF UK’s online tribute fund website allows supporters to set up a fundraising page in tribute to a loved one. The campaign was launched in response to enquiries from WWF UK members asking how they could make donations in memory of a friend or family member. The site encourages users to share tribute pages and fundraising progress through their social media accounts.

Oasis Partnership’s online celebrity auction Charities often receive items to be auctioned off or used as prizes, but raising the maximum amount of funds from these items is often a problem. Buckinghamshire mental health charity Oasis Partnership solved the problem of turning exclusive photographs of music celebrities including Ed Sheeran and Stormzy into cash by running an online celebrity auction using the Donate digital fundraising platform.

Christian Aid’s virtual gift shop The charity offers a range of virtual gifts in its Charity Gifts shop, and this year it focused on combatting the effects of gender inequality. The virtual gifts on offer included a £40 weaving loom for a woman in Afghanistan, a £28 emergency shelter for her family, and a £93 child-friendly space to help children in refugee camps feel safe. Every online purchase acts as a donation to the work of Christian Aid and its local partners.