Research has proven that by 2014 more people will use mobile devices than computers. Charities must integrate mobile giving into their fundraising strategies to keep their supporters engaged. This will ultimately provide more ways in which a person can engage with your charity and increase donations.
A recent blog post by Kari Anna Kiel, the Event Marketing Consultant at DoJiggy, a provider of online fundraising software solutions, discusses how the growth of mobile device usage will impact online fundraising campaigns. Benefits of a mobile giving campaign will: