Equestrian Youtuber Esme Higgs will work on video and digital content with the charity Brooke.
Animal welfare charity Brooke has recruited a teenage equestrian Youtuber to help boost its appeal among young people.
Brooke, which supports the welfare of horses and donkeys, has linked up with 18-year-old Esme Higgs, who has 345,000 subscribers for her This Esme Youtube channel, which focuses on horse riding and care videos.
The Youtuber is to work with the charity on videos and digital content throughout 2020 to raise awareness of issues affecting working horses, donkeys and mules globally.
The digital content link up follows previous support during 2019 from Higgs for the charity’s work promoting equine welfare in Senegal.
“I’m so excited to take on this role and further my support of this brilliantcharity in 2020,” said Higgs.
" I was lucky enough to visit Brooke’s work in Senegal and see the huge difference that donations make to the lives of working horses, donkeys, mules and the people who depend on them.
“I can’t wait to use my voice to inspire more people to get involved with Brooke and raise awareness of the vital contribution these animals make around the world.”
Esme’s recruitment as a supporter follows that of Yorkshire based author Hannah Russell, who was named as a youth focus ambassador for the charity last year.
Brooke works in developing countries with horse owners, communities, governments and international organisations promoting long term animal welfare.