Sign Up for #HeritageDigitalNow - Engaging Digital Audiences

On 1st April, the Heritage Digital consortium will be hosting our next big online event, #HeritageDigitalNow - this time on the topic of Engaging Digital Audiences. Why should you sign up?

Click here to sign up

Over the course of the last year, the heritage sector has seen a seismic shift in the way that it has been able to engage with its audiences; this has been the case whether your audience is the public, your members, other organisations or even a funder.

In the face of the pandemic and a reduction in funding, capacity and hugely reduced physical audiences, we’ve seen heritage organisations adapt to adopt virtual event delivery, move planned exhibitions into the virtual sphere, take to social media to communicate with their audiences, and much more.

#HeritageDigitalNow intends to look back at the lessons of the past year to see what we have learned, and use examples of best practice to share this learning with every part of our diverse sector.

The full agenda will be coming soon; in the meantime these are the key topics you can expect to hear about on the day:

• How to create engaging online events
• Encouraging your audience to create and share user-generated content
• Using the Exceptions to Copyright framework to support your digital activities
• How to engage diverse audiences online
• Digital audiences and money: how to get the balance right

We’ve listened to the feedback from our 2-stream October event and were delighted to hear that so many of you wished you could see what was happening in both virtual rooms; this time there will only be 1 stream to ensure nobody misses out. There will be a separate virtual meeting space to have extended Q&A with webinar leaders and network in between sessions. Staff from The Heritage Alliance will also be on hand to talk about our work.

We’ve also factored in breaks after every session, all sessions will have Closed Captions enabled and every learning session will be recorded for watching back after the event.

This event is open to the whole of the UK heritage sector, including charities, private, independent and voluntary-run organisations, but it will be particularly relevant for small to medium-sized organisations and/or those working with a small, or no, budget.

Heritage Digital, the National Lottery Heritage Fund supported programme run by The Heritage Alliance, Charity Digital, Media Trust and Naomi Korn Associates is creating high-quality free digital skills training resources between July 2020 and July 2021.

The programme is open to the entire UK heritage sector; that means all heritage types across England, Wales, Scotland and Northern Ireland, whether they are charities, private, independent or volunteer-run. Freelancers in the sector and furloughed staff are welcome to attend. This event, like all of our resources, is completely free.

Sign up now!

Questions about the event? Contact Carmen Talbot (Project Manager, Heritage Digital) on HeritageDigital@theheritagealliance.org.uk