Why should you attend #HeritageDigitalNow - engaging digital audiences?

On 1st April 2021, the Heritage Digital consortium will be hosting our next big online event, #HeritageDigitalNow - this time on the topic of Engaging Digital Audiences.

 

We’d like to see as many of you as possible there; but why should you attend? Here are 3 reasons to persuade you:

 

 

We’re exploring a topical subject

 

Over the course of the past year, the heritage sector has seen a seismic shift in the way that it has been able to engage with its audiences; this has been the case whether your audience is the public, your members, other organisations or a donor. Many, if not all, in the sector have been affected by furlough, working from home, temporary (or not so temporary) site closures and the huge transition to digital ways of working and interacting. All of our webinar sessions for #HeritageDigitalNow dig into what we all need to be considering as a result of the pandemic, how we can best serve our digital audiences and how interacting with them fits into our operational and business models.

 

 

Our excellent speakers

 

We’re delighted to be welcoming back two trainers from our first #HeritageDigitalNow event in October, Andrew Davis and Naomi Korn. Andrew will be taking us through diversifying our digital audiences and how we can all work to inspire engagement from new and wider audiences. Naomi will be explaining how you can go about harnessing the Exceptions to Copyright and use certain copyrighted works for certain purposes without the need to seek permission.

 

As well as Andrew and Naomi, we have the webinar expert Mimi Morrill from Charity Digital to take us through her learned experience of running many, many webinars over the past year, and James Berg from Picaroons on how to engage your digital audience to create content that you can share on your own networks.

 

As well as all of these learning opportunities, we’re delighted to have a keynote speech from Andrew Henderson of Heritage Open Days on how the organisation supported heritage sites to deliver digital events in 2020, and a discussion panel on digital audiences and money (for example, paid-for events and training) hosted by Delphine Jasmin-Belisle from The Heritage Alliance.

 

 

Inspiration ahead of physical reopening

 

#HeritageDigitalNow intends to look back at the lessons of the past year to see what we have learned, and use examples of best practice to share this learning with every part of our diverse sector. As our sector starts to reopen following the Government’s COVID Response Roadmap, this event is uniquely poised to give us all a moment to consider what has worked (and what has not) from a year of primarily digital interaction, and share our ideas and examples with each other to inspire future work.

 

We hope to see you there!

 

Find the full agenda on the Event Hub by signing up here.

 

 

Who is this event for?

 

This event is open to the whole of the UK heritage sector, including charities, private, independent and voluntary-run organisations, but it will be particularly relevant for small to medium-sized organisations and/or those working with a small, or no, budget.

 

 

Who is running this event?

 

Heritage Digital, the National Lottery Heritage Fund supported programme run by The Heritage Alliance, Charity Digital, Media Trust and Naomi Korn Associates is creating high-quality free digital skills training resources between July 2020 and July 2021. The programme is open to the entire UK heritage sector; that means all heritage types across England, Wales, Scotland and Northern Ireland, whether they are charities, private, independent or volunteer-run. Freelancers in the sector and furloughed staff are welcome to attend. This event, like all of our resources, is completely free.

 

Questions about the event? Contact Carmen Talbot (Project Manager, Heritage Digital) on HeritageDigital@theheritagealliance.org.uk