Panel Discussion chaired by Hart Square - AI and the changing landscape of search engines

Artificial intelligence transforms information eco-systems. Embedded AI in search engines and consumers turning directly to AI platforms has disrupted search engine optimisation (SEO). As a result, websites and blogs are losing up to 60% of their organic traffic. AI platforms use information from web pages, regurgitating it to users, but no longer direct users to the source.

Everything is changing – and fast. And charities need to navigate the brave new world. In this session, we will outline exactly how the landscape is shifting, the opportunities and risks it poses, and how organisations should adapt. We’ll look at the move from SEO to answer engine optimisation (AEO) and discuss how charities can aim to acquire users through social media, email marketing, and direct engagement, ensuring success long into the future.