VIEW THE SLIDES: Beyond the Website: Reimagined Futures, Real User Needs with Reason Digital

What if we stopped designing websites the way we always have? Has AI reshaped the whole purpose of digital spaces? 

In this talk, Mo Spargo explores how the rapid rise of AI challenges everything we think we know about charity website. What happens when users no longer need to navigate a traditional site because AI can deliver content directly, in the format and tone they prefer? What’s left if we strip away content-heavy pages and rebuild from a foundation of "things we know to be true"?

At the heart of this isn’t just technology, it’s people. Mo will make the case for going back to basics: grounding every digital decision in real user needs, not legacy structures or hype-driven strategies. Because in a future shaped by AI, understanding the problem still matters more than having the tool.

This session will leave you rethinking your digital strategy and help you imagine a radically different role for your charity’s website.

View the slides here.