How to make digital advertising more relevant

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In a digital advertising world dominated with cat videos, how do you break through the attention wall? WWF UK’s Senior Online Acquisition Manager, Joe Trigg will share successes and failures of navigating a saturated ad market and the strategies they use to piggyback trends.

Using examples such as Black Friday, Christmas, and Emergency Cash Appeals, see how WWF-UK has managed to drive strong ROI at scale in an ever-changing digital landscape, allowing real-world events to filter through into their paid social, paid search, and display strategies.