Creating a digital culture - a guide to securing stakeholder buy-in

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Digital transformation is really about people, not technology. Your employees, members and donors need to be on the journey with you.

Your digital transformation programme is destined to fail if your organisation can’t create a digital culture and if your internal and external stakeholders aren’t bought into it. It’s essential to communicate with and secure engagement from everyone, from your members and donors to your Board of Trustees.

Typically, people can be resistant to change and learning new systems. This session will discuss how you can create the right digital mindset and successfully engage your various stakeholders. Using lessons learnt from a variety of digital transformation projects they will provide advice on:

• How to introduce and nurture a digital mindset in your organisation
• Keeping your users at the centre of your organisation’s digital transformation
• Approaches to securing buy-in from different stakeholders
• Communication methodologies to help manage the change instigated by digital transformation