How digital storytelling and authenticity can drive exponential growth

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The desire for more transparency, authenticity and values is becoming more and more prevalent in the consumer world. charity: water pioneers digital storytelling. Using innovative tech-driven content, they’re challenging the traditional donor charity relationship and shaking up the sector. Being a start-up in the UK, with a team of three, they’re building a community of generous donors, helping to solve the water crisis.

Joining us at the conference is Ellie Scouller, the UK Experience Lead. Ellie’s role focuses on creatively driving growth to the UK and EU market by developing the digital experience of their donors. She’ll be sharing examples of past charity: water campaigns and storytelling to illustrate how utilising digital platforms can help to expand your community and how using IRL moments to add authenticity keeps donors engaged and supporting.