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Auditorium

Putting digital at the heart of your brand

05 March 202012:20 - 13:00
Speakers
Claire Tavernier
Chair of Trustee Board
CHARITY DIGITAL TRUST
Collette Philip-Keen
Managing Director and Founder
Brand By Me
Kellie Stewart
Head of Communications and Marketing
The Sick Children's Trust
Zohra Vermani
Brand Marketing Lead
Parkinson's UK

 

 

Download the session transcript

 

In the age of digitalisation and the internet, organisations need to be doing more to stand out above the noise to achieve influence and brand originality.

 

When starting out with digital, it’s easy to lose focus on your brand in the noise of transformation. So what does it take to embed brand into digital?

 

This panel discussion brings 3 charity professionals together to argue why digital is integral to both your brand and org-wide digital strategy, providing tips and tricks for how you can make your brand stand out digitally with authenticity and inclusivity, personalisation, partnerships and entertainment.