The donor brain: Using psychology to drive digital fundraising

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At the intersection between behavioural science and marketing exists a space in which marketers can use techniques designed to stimulate the conscious and non-conscious mind to amplify altruistic behaviours.

Daniel Tremayne-Pitter delivers a session fuelled by his experience of applying behavioural science to maximise engagement and revenue. As an accomplished marketer and creative technologist, he talks about the benefits of applying moral psychology, behavioural economics and design principles rooted in neuroscience.

He’ll be focussing on how charities could maximise digital fundraising by understanding the behaviours and motivations behind donations, the importance of altruistic reciprocity and the role that social conformity could play in attracting new donors.