Working with influencers

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Partnerships make the world go round.

And in a new world of influencers and creators, charity marketing teams can tap into pools of wide-reaching creatives that (if well-strategized) can add authenticity, credibility, and campaigners to a charity’s cause.

Zoe Bailie, Director of Brand and Innovation at The Mix shares their approach to unlocking the power of social influencers, tips for selecting the right partner for your organisation and dispells the myth that influencers are only for the big players.