We’ll never work the same again...and why should we?

"We’ll never work the same again" - if we had a pound for every time we heard someone say this, then we could all quit our jobs. Returning to the ‘new normal’ is a hot topic at the moment. But behind all the tedious jargon and cliches, there’s something exciting about not working how we worked before.

Charities made incredible digital progress during lockdown, transforming everything from service delivery to fundraising. But what does the return to ‘normal’ mean for all this progress? It won’t just be flicking a switch back to pre-COVID-19 ways of operating. Charities will need to collate their current digital strategies with this new reality. The challenge now is how to create strategies that continue on the great digital progress made, whilst also adapting to some form of normality.

During the pandemic, WellChild, Cruse Bereavement Care, Diabetes UK and MSI Reproductive Choices UK all, like so many others, rapidly transformed how they were operating. Digital became top of their to-do lists. It quickly replaced anything face-to-face, overtook strategies and dominated fundraising and marketing. Users and audiences responded amazingly well. In fact, at MSI Reproductive Choices UK, 66% of patients even said they would choose their digital Telemedicine service again if COVID-19 were no longer an issue. Seeing so much success in their digital endeavors has prompted all four charities to develop robust digital models to suit the new trifecta of operations: hybrid, remote and face-to-face.

As charities currently transition to unite all three of these, we talk to the leaders who are steering the digital strategy in their charities as real-life returns. Expert in all things charity and digital, Matt Haworth from Reason Digital, will speak with: Matt James (Director of Communications and Engagement at WellChild), Suzanne Begley (Digital Transformation Specialist at Cruse Bereavement Care), Siad Dajani (Head of Digital at Diabetes UK) and Stephanie Canavan (Associate Director Data and Digital Transformation & DPO at MSI Reproductive Choices UK). Amongst other things, our panel will discuss:

• Their plans for a digital roadmap for the future
• Creating strategies that bring together pre, post and during COVID learnings
• The balance between maintaining progress and preparing for future changes
• The challenges charities can expect during this transition and how to overcome them
• Hybrid models and how to include these in your digital strategy
• The digital changes each charity has made and why they’ve seen such success with them
• Budgeting for digital

Who is this session for?

• Micro (<£10K income) - Supermajor (>£100M income) sized charities
• Those working in leadership, C-Suite positions, such as Executive/Manager/Trustee/Director level
• Those with a range of expertise in/understanding of tech and digital strategy: this panel is bringing together a selection of charities, all with different digital journeys