EDI and social media: Tweeting with confidence

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Since March 2020, 74% of organisations say they have plans in place to address equality, diversity, and inclusion (EDI) to target under-representation. It’s great that charities are headed in the right direction and implementing EDI strategies. When it comes to marketing and communications, however, charities need to be confident and authentic in order to achieve real impact and inclusion.   

One thing organisations want to avoid is ‘ticking boxes’. Like any process, if your EDI content isn’t proactive, it might become outdated. Your EDI marketing plan must encompass change. It needs to authentically represent the experiences and voices of those you’re targeting. You must be willing to accept that mistakes might be made along the way. If your content is genuine, aligns with your values and you’ve got the right buy-in from all involved, you’re onto a winner.   

This session will share a step-by-step best practice approach to EDI content. Donna White, Senior Head of Digital and Youth Marketing at The Prince’s Trust will show you how to build a marketing plan to develop and amplify diverse and inclusive content. Donna will share tips for starting an internal conversation on EDI, so you can secure buy-in from senior stakeholders and any other parties.

You’ll leave this session feeling comfortable to embrace EDI in your charity’s marketing and comms, with the understanding that it’s a learning journey. There are some right answers, but mostly good questions. Join this session to learn more about the short-term actions you can take to keep EDI high on the agenda for long-term gain.   

Key takeaways: 

• How to present the business case for EDI to stakeholders  
• Processes for comms decision-making and seeking feedback from people with lived experience
• Building a proactive marketing plan to develop and amplify diverse and inclusive content  
• Principles for navigating any negative EDI criticism  
• Understand when to join trending EDI conversations and why this matters  

Who should join? 

• Large (income of £1-£10M) – SuperMajor (income of <£100M) size charities 
• Marketing, Communications, Social Media or Strategy leaders: Heads of, Directors, Managers, Trustees/Board
• Charity professionals looking to get buy-in on EDI 
• Leaders looking to make their content more inclusive
• Leaders who feel their current EDI marketing isn’t working or is inauthentic
• No specific technology expertise is required