How charities can embrace video

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Videos are the most consumed pieces of online content out there.  94% of marketers agree that videos have helped increase user understanding of their product or service, making them a powerful tool for fundraisers and marketers alike.

 
Why are they so powerful?

Videos are emotive. They’re a fantastic platform to showcase your mission; tell stories and shout about the impact you have. They allow audiences, donors, and service users to connect to your cause. Videos can seem expensive to produce, with large overheads for equipment, locations and more. But the reality is that good videos don’t have to cost your charity the earth. They can easily be made on a small budget and the budget that you do spend can deliver excellent ROI. All you need is a good plan and some creativity. Then you can start using your videos to increase donations, attract more service users, and communicate your impact.
   
This session will help you understand how, why, and what you can do to harness video content for your charity. Jon Mowat, award-winning content creator and video strategy expert, will help you understand some simple models of how video can enhance your donation funnels. The session will also cover how (and how not) to harness emotion, how to structure your videos for maximum results, and how to plan short- and long-term video content campaigns, as well as some real-life case studies from small and large charities.  
 
Learning outcomes:  

• Clear steps to making a successful year-long plan for video content
• How to spend effectively and tips on saving money on production costs   
• How to structure and plan your video content to suit your mission 
• Tips on understanding the right tone for emotive videos    

Who is this session for?  

• Organisations of all income sizes  
• Charity professionals working in comms, marketing, corporate giving, individual giving, digital, fundraising, social teams or brand roles 
• Charity workers who are looking for new, digital ways to communicate their story 
• Charity’s who are already using video but haven’t seen much success just yet 

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