How user-centred design won a first-of-its-kind charity partnership with NHS England

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Cancer awareness messages usually encourage people to check themselves, watch for symptoms, or go for testing. But for prostate cancer, there’s no clear call to action. Prostate Cancer UK developed the 30-second Risk Checker to solve this problem and make effective public health campaigns possible. It led to the largest-ever charity partnership with NHS England – a campaign to find the 14,000 men whose cancer had gone undiagnosed due to the pandemic. 

This session will explore the development of the Risk Checker and the techniques we used, including 

• Message Testing
• Identifying User Needs
• Co-production
• Usability Testing
• Smoke Testing
• Split Testing
• Iterative Development 

Learning Outcomes 

• Use of research, experimentation, and behavioural science principles to increase your impact 
• Basic understanding of how to use usability testing, smoke testing, and analytics to improve a digital product, with real-world examples
• How co-production and digital insight can help align Comms and Services stakeholders around user need. 

Who is this session for? 

• Micro (income <£10K) – Supermajor (income >£100M) sized charities 
• Charity professionals who are developing a digital product idea
• Charity Professionals looking to develop their online user experiences