Impact measurement: the good, the bad and the ugly

This workshop is a practical, hands-on introduction to what impact measurement is and why it matters. We will look at some of the reasons impact measurement is hard and give some tips to ease your journey, by helping you think differently about existing data and think harder about prioritising any new data you collect. We will keep jargon to a minimum and instead focus on simple questions such as ‘What is it that you want to know?’ and ‘How might you find it out?’ We will also spend part of the session looking at how to gather better data from your website.

Whether you are struggling with big conceptual questions or smaller practical ones, we hope that this workshop will give you a helpful lens to see them more clearly. Participants will benefit from bringing a real-life example which they will work on in the session. Come prepared to roll your sleeves up!

You will benefit from bringing an example of something whose impact you want to measure.