Online giving: how charities can effectively manage data

VIEW THE SESSION CONTENT

When it comes to fundraising, your data is your biggest asset. It’s the key to unlocking what, when and how your supporters want to donate. But with great data comes even greater responsibility. Good, compliant management should be the number one concern for any charity, especially in the age of online giving.  

According to 2022’s Enthuse Charity Pulse Report, charities know this already. A huge 62% of respondents said their biggest concerns are around data privacy and data compliance when it comes to their digital fundraising strategies. As your fundraising grows, so does the data you collect. It’s easy to feel confused about what to do with this data, how to approach it and what it even means. However, with a good understanding of data management, you can use it to massively further your fundraising efforts, target different demographics and build trust within your supporter networks.  

In this session, Enthuse and RedFox Research will discuss how charities can best harness their donor data for growth and to build trust in their cause. They’ll share tools and techniques you can adopt to better harness the data your charity already collects. The session will cover key topics such as communicating to different demographics, donor retention and the role of third-party fundraising platforms. 

Learning outcomes: 

• How to use data to communicate with different demographics
• List of the data your third-party fundraising platform should be collecting for you and how they should use it
• How you can build trust with your donor base when it comes to their data
• Top tips on being responsible and compliant

Who is this session for? 

• Large (income of £1-£10M) – SuperMajor (income of <£100M) size charities
• Large organisations that collect any kind of donor data themselves or via a third-party platform  
• Charity professionals working in fundraising or data management job roles