Plenary session: Gaming for Good: an essential fundraising tool

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In 2020 alone, gaming platform Twitch raised $83M for charitable causes. While it might have started as a niche avenue, with only a few charities playing around on YouTube and Twitch, Gaming for Good has now become an enormous fundraising opportunity, one that also allows charities to reach a new – and generous – demographic. 

Innovative ways of fundraising are welcomed by charities and their supporters alike. But for many, Gaming for Good might be uncharted territory. As charities have exponentially upped their digital fundraising efforts over the past two years, supporters are looking for new and exciting ways to donate...and to have fun while doing so. Gaming for Good gives charities of all shapes and sizes the chance to raise huge sums, work with streamers and influencers while still engaging existing and new donors.  

Our panel discussion will help charities navigate this fresh and exciting fundraising world. Each brilliant member of our panel possesses a distinct experience within the world of Gaming for Good, ranging from campaigners to streamers themselves. The panel will explore the basics of using the platform for fundraising, how to get started, the best ways to approach streamers, and how to create a safe and accessible environment for all participants. And, of course, each of our wonderful panellists will talk about their own unique and varied experiences delving into Gaming for Good.   

Learning outcomes: 

• Knowledge of best practices for charities looking to get involved in Gaming for Good 
• Tips on how to gain internal buy-in 
• Practices you can put in place to ensure safety and accessibility are prioritised  
• The best ways of expanding reach and providing a safe environment
• Different ways to approach and involve the ideal streamers and influencers for your charity
• How to overcome possible challenges you might face starting out
• Methods to increase reach using Gaming for Good  

Who is this session for? 

• Charities of any income size  
• Fundraisers or charity leaders looking to diversify their fundraising avenues  
• No specific technical expertise is required  

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