Show, don't tell: clearly demonstrating the value of tech

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There are now tech platforms to support almost every aspect of your charity’s work and operations. Each year, shiny new software and glittering platforms pop up, all promising to make your fundraising better, your services faster, and you’re marketing more targeted. But with so much choice, how do you convince senior stakeholders that one thing is more valuable to your mission than another? It’s all about communicating the return on investment (ROI). 

ROI is often just thought of as income vs investment, but it’s actually a lot more than that. While money is a big factor, there are a multitude of ways that charities can measure ROI. New service users, donors, increased productivity, process improvements and targeting new audiences are just a few. These all have value for charities as well. There’s no doubt that technology is an investment, so careful consideration and thought it natural. But buy-in from key decision-makers is essential. When pitching new technology investments or initiatives, knowing how to communicate the all-value aspects to stakeholders is what will bolster your case. 

Using the Okta Identity Cloud as an example, this session will teach you a powerfully simple framework for quantifying the business and impact value of technology investments. Attendees will learn tips for pitching new technology initiatives to key stakeholders and decision-makers. You will leave this session with confidence and an action plan to evaluate and articulate the ROI in new technology initiatives, including income and so much more. 

Learning outcomes: 

• Actionable framework on how to quantify the business and impact value of technology investments 
• How to connect technology to your mission when justifying your investment goals 
• Tips on how to communicate the value of technology to senior stakeholders  
• Steps to take when trying to secure buy-in for new technology and getting the go ahead on new investments  

Who is this session for? 

• Micro (income <£10K) – Supermajor (income >£100M) sized charities 
• Charity professionals working in any job function who want to invest in new technology to support this  
• Charity professionals who are struggling to get buy-in for new technology investments and want tips on how to change this 

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