Session: Building and sustaining a reliable new income stream through lottery fundraising

During the cost of living crisis, many supporters have had to review how much they can continue to support their chosen charities, often causing a drop in income. With the number of lottery players in the UK still growing, Your Hospice Lottery and Make a Smile Lottery explain how offering supporters something in return (such as a chance to win money), can help retain and grow income during times where all charities are feeling the financial strain of rising costs. 

Learning outcomes:  

• How to overcome 2023’s financial strains by starting a new reliable income stream
• Having a lottery from the point of view of a charity
• The benefits of collaboration