Session: De-mystifying gaming and streaming fundraising

The gaming and streaming fundraising space has been growing over the past four to five years with charities seeing massive results and brand-new audiences engaging with their cause. This isn’t a new type of run or mailing, this is a whole new audience, a whole new range of activities which can be lent to fundraising and a brand-new host of corporates new and open to corporate social responsibility opportunities. But it can be overwhelming, and there are a lot of misconceptions of who are streamers and who are gamers, which can prevent organisations from exploring this area and seeing its value.  ​ 

Join this session to understand the basics, shelve misconceptions and take a look at the opportunities and challenges to starting and building your gaming and streaming fundraising activity. ​ 

Learning outcomes:  

• What is gaming and streaming fundraising?
• What are the opportunities and challenges?
• Some points to start or develop your charity’s journey into the gaming and streaming space