Session: How to generate revenue with budget friendly videos

As the cost-of-living crisis bites and donations fall, how do NFPs develop content that attracts donations and inspires supporters without breaking the bank? And how do they do that with decreasing budgets? 

This practical session is lead by one of Europe’s leading video marketing experts, and will explore the building blocks of an effective video strategy that will support your marketing and fundraising goals; how charities can use organic and paid video campaigns to increase single, repeat, and legacy donations; ideas that you can build into your communication plans; new channels and technologies that will improve performance statistics. 

Learning outcomes:  

• Learn how to build an effective video content strategy
• Learn how to increase donations and awareness of your organisation 
• Understand what makes effective content and get inspired by effective case studies