Workshop: How to create engaging social media content

If you feel like you’re spending time creating content that isn’t getting in front of the right audience, it’s time to try something new. Over 100 million images and videos are shared on Instagram each day - so it is crucial that yours catches your audiences’ eye.

This workshop will look at how to make our content stand out online in a way that still feels true to our brand. We will look at different social media platforms and marketing tools and see how each one can fit into your marketing strategy without increasing your workload. Together, we’ll create engaging content with easy to use tools that will help you share your message in a consistent way. If you are lacking motivation and want to try something new, this workshop will help you have a bank of ideas to share across the year. 

Learning outcomes:  

• Which platforms and types of content are a good fit (or not a good fit) for your organisation
• How to create engaging content that people are excited to see
• How to save time and be more consistent by reusing ideas, key messages and content