Workshop: How to launch a digital fundraising campaign - focussing on the ’how’ and ’where’

Launching a campaign requires two key elements: the ask and the plan. In this workshop, participants will work together firstly on constructing an ask by using techniques that can be applied to all sorts of campaigns, and will then work out how to best distribute that campaign by planning a budget.

The objective of the workshop is to provide a toolkit that can be used immediately to construct and launch digital campaigns, regardless of size, scope and goal. Fundraisers will benefit from a template for building asks and understand how to effectively manage budgets, allowing them to plan campaigns easily, and to never miss an opportunity.   

Learning outcomes:  

• How to construct a fundraising ask 

• How to plan a campaign 

• How to reduce planning and execution time