Workshop: How to understand your supporters’ experience and map their journey

This workshop will demonstrate how putting the supporter journey at the heart of your strategy can help you design the exact experience your charity supporters want. You’ll leave this workshop with a solid understanding of empathy mapping and customer experience journey mapping, and a practical toolkit of how to implement these approaches to transform your supporter acquisition, retention and engagement. 

When you know when, where, and how your fundraisers are connecting with you, you can be better equipped to understand your fundraising successes and shortfalls. It will help your team understand the decisions your donor base makes as you develop your relationship with them and will get the team focussed on fundraiser-centred practices and strategies. 

Learning outcomes:  

• How to get into the mindset of your users and identify their true wants and needs 
• How to understand complex user journeys across several touchpoints 
• How to implement these approaches to improve user experience, engagement and advocacy