Video: How to master social media?

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There are more than 4.5 billion global monthly users on social media, according to Smart Insights. In addition, more than 57% of the world’s population currently use social media. And the average user spends more than two hours per day scrolling through their socials.

 

Simply put, Facebook, Twitter, Instagram, Reddit, Pinterest, TikTok, Snapchat, LinkedIn, YouTube, and all the others consume so much of our time. And, in 2019, charities raised more than £1.6 billion in fundraising on Facebook alone. Social media is indispensable to charities, something they simply can’t afford to ignore. So we have made a video exploring five steps to help charities master social media.

 

The five steps are as follows:

 

• Defining your goals
• Finding your voice
• Picking your platforms
• Making up the rules
• Using a strategy

 

Using the above steps, charities can master social media. Check out the video for more detail. And check out other resources from across Digital Transformation Week 20222 for loads more information.