Webinar: Creating compelling digital experiences to inspire and engage your supporters

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Your fundraising is tied in with your marketing. Connecting with the right audience, at the right time, with the right campaign is what will turn them into donors.

The journey you take your users on is what’s important. From beginning to end, they need to feel an affinity to your mission if they’re going to convert to donors. But how can charities build optimised and robust journeys, especially when they’re low on time? The Brain Tumour Charity have been working to address exactly this in their ongoing project. They decided to develop a new audience segmentation model, along with testing a new creative campaign. Their aim was to be fast, flexible and targeted in their fundraising. As a result, they increased their revenue by £4K in 12 days, saw their donations per donor double and the amount donated per donor increase by 1.7.

In this webinar, The Brain Tumour Charity will share what they achieved and how they achieved it. They’ll discuss the crucial role that your marketing plays in fundraising and how you can start optimising it for great fundraising success, using key digital tools. You’ll leave the webinar with knowledge of user journeys and how to use data to better understand your audience’s behaviour and needs, based on The Brain Tumour Charity’s experiences.

Learning outcomes:

• How to create engaging and inspiring customer experiences for your supporters 
• The importance of understanding your supporters, so you can so that you can meet and exceed their expectations  
• Examples of user different journeys you can use in your fundraising and marketing campaigns  
• Knowledge of how to segment your audiences 
• Best practices of implementing new technologies internally 

Who is this webinar for? 

• Large (income >£1M) - Supermajor (income of <£100M) sized charities 
• Charity professionals working in Fundraising, Digital Fundraising, Marketing and Communications roles who are looking for ways to increase their donations 
• Senior fundraisers or marketers who want to learn more about user journeys and how to implement them  
• We recommend you have some existing understanding of digital marketing and user journeys before joining this webinar to get the most out of it 

This webinar is sponsored by Salesforce; Salesforce Privacy Policy