Webinar: Tips on making your brand memorable to increase donations

50% of donors cited a lack of brand visibility as the number one reason they couldn’t remember the name of the charity they gave to. If donors don’t remember who they’re donating to, how can we keep them coming back?

Charity branding needs to be impactful and memorable. It needs to stand out enough that your audience feels compelled to donate and strongly identify with your cause. This directly impacts your digital fundraising campaigns. If people remember your brand, they’re more likely to return and spread the word about your cause. When people are giving online, the website or platform is all they have to truly understand your mission. It must resonate with them. Although many charities will have separate fundraisers and marketers, in reality, the two need to work in a symbiotic relationship. However, it can sometimes be difficult to establish clear communication and goals that align across both teams, when you each have different perceptions of your audience.  

In this webinar, Ama Ofori-Darko, Fundraising Manager at the Royal Opera House, will share her ideas on how to align your brand identity with your online fundraising. At the Royal Opera House, their efforts have meant that one-third of people who buy tickets for their events end up donating as well. She’ll discuss practical tips on how fundraisers can create lines of communication with their marketing counterparts and feel confident to give their input. 

Learning outcomes:

• A framework to plan your next fundraising campaign with marketing in mind  
• Ideas on how to sync fundraising with brand identity 
• How to share your knowledge of the brand from a fundraising perspective with marketing teams 

Who is this webinar for? 

• Charities of all income sizes 
• Those working in any role relating to Fundraising, Marketing or Communications  
• Fundraisers who are struggling to work with their marketing teams  
• Marketers who want to learn more about how to work with fundraisers 
• Marketers and fundraisers who want to strengthen their online brand image to increase donations