How the Royal Opera House increased donations by over one-third

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The impact of COVID-19 on the arts community has been devastating. Many venues were shuttered as live performances were cancelled following the introduction of social distancing restrictions. This led to a funding crisis that many charities will be able to relate to, as artists and performance spaces were forced to find alternative sources of revenue.

In this session, you’ll learn how one of the most iconic stages in the world has adapted its digital fundraising throughout the crisis to supplement its grants income and ensure a sustainable future for live performances.

We’ll explore how the charity harnessed the power of behavioural marketing: adopting a process of live testing and optimisation on its donation pages that increased their funds.

The session will also cover:

• How optimising donation processes increased The Royal Opera House’s conversions by over 10%
• How they increased overall donations value by over a third
• Why 1 in 3 donors can’t remember who they last donated to and how to make your cause memorable
• How custom branded donation pages have helped the theatre achieve its mission, even during COVID-19