Legacy giving: the myths, the facts, and everything in between

Download the slides

In 2020, the UK legacy giving market accounted for £2.2 billion worth of charity funds.

Although legacy giving is a lucrative revenue stream, it’s naturally a sensitive topic. It can be a hard subject for charities and donors to navigate and it often goes unspoken about.

In this session, Clare Sweeney will be myth-busting some of the rumors around legacy giving. She’ll also be unpacking some of the common stigmas and explaining how your charity can embrace the opportunities of legacy fundraising.

You’ll learn how you can sensitively approach this form of giving, how you can create relevant campaigns, and how you can engage with potential legacy donors in a positive way. Clare will also discuss the role that digital plays in this particular form of fundraising.

Legacy giving is a hugely viable way to fundraise and one that should be embraced. Join this session to find out more!