The Sick Children’s Trust’s online Auction House – What they learnt from their first digital event

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Like many charities, The Sick Children’s Trust had to quickly adapt to the impact of the COVID-19 pandemic. They predicted a loss of 25-30% of their annual income. To date, the charity hasn’t been able to hold any major events, which last year accounted for £180,000 of funding.

When faced with the cancellation of their most lucrative funding event, they had no choice but to think of an alternative- an online Auction House. The concept of an online Auction House was brand new to them. The event required close cross-departmental working between marketing and fundraising to make it a success. They worked closely to create segmented donor content, use automated text reminders, personalise their marketing and much more.

From this session, you’ll take away some key ideas for virtual, digital fundraising. Learn what worked well, the challenges they faced and how they overcome them. Hear about how they managed to communicate effectively across teams and adopt a flexible, agile approach to the project. Ultimately, The Sick Children’s Trust managed to make the event a huge success, all while being on a tight budget.