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Digital Fundraising

Your next generation digital fundraising toolbox

04 March 202110:35 - 11:05
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Speakers
Nathan Pinkney
Director
People's Fundraising

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Charities are experiencing an increase in digital fundraising and we expect that to continue into the future. This means it is a necessity to have a digital fundraising strategy and tools at hand to enable the strategy.

 

Understanding the key features of the next generation digital fundraising toolbox will help you implement a fundraising strategy that benefits your charity for years to come.

 

In this session, Nathan Pinkney, Founder and CEO of People’s Fundraising, will be discussing five key features:

  • Developing supporter relationships through branding and communications
  • Engaging supporters through diversity of tools
  • Knowing your supporters through data and data ownership
  • Ease of integration into your overall fundraising toolbox and back office
  • Understanding and managing total cost of ownership

Nathan will cover each of these features, explain why they’re important to delivering your digital fundraising strategy, and show how they influence and interact with one another. You’ll leave the session with an understanding of these features and how they will enable you to deliver the best digital fundraising outcomes.

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