Facebook unlocked: a masterclass in using the platform to raise more funds

Resources from the workshop:

• GivePanel Slides
• Pancreatic Cancer Slides
• Find out more about GivePanel and their exclusive discounts

With over 2.5 billion active users, Facebook is a must-have fundraising tool for any charity. In 2021 alone, Facebook fundraising grew by 70%, while traditional P2P giving dropped by 40%. From challenges to events, individual fundraisers to one-off giving, Facebook offers your supporters a myriad of possibilities. But how can you make the most of Facebook to smash your fundraising goals?

In this workshop, GivePanel and Pancreatic Cancer UK will be showing you how you can grow your income on Facebook. They’ll share an events model which you can run completely on Facebook and how you can apply this to achieve your fundraising targets. You’ll be shown a guide to creating, launching and scaling your own Facebook challenges, with help from real-life examples from Pancreatic Cancer UK. You’ll learn how you can use this, and other features such as Facebook groups, to develop a regular income stream. The workshop will also include an open discussion on the positives and negatives of fundraising on Facebook. There will also be plenty of time for Q&As with your workshop trainers!

Key learning objectives:

• How to launch your own Facebook challenge, using the clear steps provided
• How you can apply the provided events model to fundraise on Facebook
• How your charity can use Facebook groups to support your fundraising
• In-depth understanding of the recent changes to Facebook fundraising and how you can harness them

Who is this workshop for?

• Medium (income £100K-1M) - Supermajor (income <£100M) sized charities
• Those working in any fundraising job roles relevant to social media
• Charities who might already be using Facebook, but not seeing the results they want
• Medium-high understanding of social media fundraising: this workshop is aimed at those who have experience with social media fundraising, but want to know how they can generate more income with Facebook fundraising specifically