Perfect match: the best donation tech to use for different fundraising campaigns

When it comes to fundraising campaigns, your supporters should also be front of mind. But finding the best donation method is about balancing the needs of a supporter with those of the charity... and everyone in-between.

For each fundraising campaign there lies the perfect donation method. As charities we run so many different types of fundraising initiatives each year, and with that comes a huge need for technological support How should we collect for a marathon? How about our street collectors? What about our digital fundraising campaigns? What about our shop? There are so many ways for us to fundraise, and believe it or not, there are a number of different donation technologies to suit specific campaign types.

This session will show you the different types of fundraising campaigns and the appropriate donation solutions to use. Throughout the session, Donr will take you through some key examples of fundraising campaigns and their perfect donation tool match. Throughout, Brad will also share some real-life examples of which methods have worked for other charities and why. You’ll learn about how using different donation methods can optimise your campaigns. This session will equip you with the skills and knowledge you need to choose the right donation method, for the right campaign, to raise the most money.

Key learning outcomes:

• Ability to identify and choose the best donation method for a campaign that suits your charity and your audience
• Knowledge of the different donation methods available to your charity and their benefits
• Knowledge of key trends in fundraising and how these might impact different donation methods
• How to use different donation methods appropriately in different contexts

Who is this session for?

• Medium (income £100K-£1M) - Large (income £1-£10M) sized charities, or those who have the resources to use multiple donation methods
• The session is aimed at those who are interested in the different fundraising solutions available and work with fundraising tech day-to-day. It’s also aimed at charities who have the resources to use multiple donations methods, but may not be at the moment
• Tech level – Medium: knowledge of digital fundraising methods and technology and how they work/benefit charities, but still have lots to learn about the different options out there/ want to expand their knowledge