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Wisteria Room

Running hybrid fundraising events: what to know before, during and after

14 October 202111:40 - 12:20
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Speakers
Lisa Chomette
Head Of Partnerships
CHARITY DIGITAL TRUST
Dannii Hutchinns
Digital and Social Fundraiser
Cystic Fibrosis Trust
Annie Willmot
Head of Digital and Communications
Reading University Students’ Union
Sarah Johnson
Fundraising & Relationship Manager
Adoption Matters

Resources from the session:

Hybrid fundraising events open up so many possibilities for charities. Not only can you welcome donors back to you in a physical world, but allowing people to attend through multiple virtual channels increases your reach, and your opportunity for donation.

 

Like any event, you need to think about the before, during and after for hybrid. Before, you need get team buy-in, find your audience, think about the tech and market the event. During, you need to be thinking about logistics, speakers, delivery and so much more. After, you’ve got to wrap everything up, digest your learnings and plan for the next one.

 

In this panel discussion, we bring together three charities: Adoption Matters, Cystic Fibrosis Trust and Connect Reading. Each is at a different stage of their hybrid fundraising journey. Ranging from small to large in size, they’ll be sharing their real-life examples of hybrid fundraising events: before, during and after. Our charity panelists will break down these three stages and what you need to consider at each of them, considering all of the above and much more. They’ll talk about the challenges they faced and overcoming them. You’ll leave the discussion prepared to plan, run and execute your very own hybrid fundraising events!

 

Key learning objectives:

  • Understanding the logistics, planning, results and challenges involved in hybrid fundraising
  • How you can build relationships with speakers and supporters to meet your fundraising goals
  • Generating success beyond funds raised: how hybrid can help increase your impact and reach

Who is this session for?

 

Everyone! This panel is suitable for all, due to charity speakers ranging from all sizes and experiences. No tech experience is needed, but an interest in running or encouraging hybrid fundraising events would be beneficial.


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