The fundamentals of digital fundraising for small charities

Download the slides!

Resources from the session:

• Google Garage
• NCVO Digital Maturity Matrix
• The Charity Digital Code of Practice
• Webinar: Digital strategy: The what, why and how

Digital moves fast. You might feel like you’ve been thrown into the digital fundraising pool headfirst without a life jacket. And now you’re expected to swim!    

For some fundraisers, digital isn’t as straightforward as it’s made out to be. Where do you begin and how can you create a clear roadmap to success? With the expectation that you should be using digital, it can feel like you need to be a digital whizz - but you don’t! You just need to understand the basics and how to apply them to your charity.    

In this session, Emily Casson will be taking it back to basics and demystifying digital fundraising. She’ll be sharing her step-by-step guide to creating your own roadmap for success. This practical session will explain the fundamentals of digital fundraising and how to apply them. It will cover: how to approach digital fundraising, key channels (including social media, email, SMS, advertising and more), where to start and what you need to prioritise. Emily will also share some examples of success stories and what you can learn from them.   

Key learning objectives:  

• Understand the fundamentals of digital fundraising   
• Learn the clear steps to create your own digital fundraising roadmap from scratch    
• Understand how to use key channels for digital fundraising, including social media, email and advertising   

Who is this session for:  

• Micro–medium-sized charities (charities with an income up to £1M) 
• Those with a low level of tech/digital fundraising expertise – this session is for beginners or those who still feel they haven’t quite grasped the basics of digital fundraising/ don’t feel confident with it just yet   
• Those who work in any job role relevant to digital fundraising