The tech you need to keep virtual and physical supporters engaged

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In any fundraising initiative, the supporter journey is paramount. But with hybrid, there are inevitable differences between the two supporter paths. But both parties want to feel valued, included and engaged. Having the right technology is the key to success.

In 2021, the Armed Forces charity, the Soldiers, Sailors, Airmen and Families Association (SSAFA), decided to take on a hybrid approach to their 13 Bridges Challenge. In their first ever hybrid initiative, the charity raise £76K. In comparison, the fully virtual 2020 event raised 12K, proving the importance of targeting both physical and virtual donors. Being their first hybrid event there was challenges along the way. However, with a fantastic turnout both physically and virtually, the event was a huge success. Using solutions from Enthuse, a key challenge SSAFA tackled was ensuring that their supporters remained engaged and felt part of a community, no matter how they were participating.

In this session, SSAFA and Enthuse will be sharing how to run a successful hybrid fundraising event using the right digital tools. They’ll be discussing the challenges they faced trying to engage both physical and virtual participants and the digital solutions that helped them overcome these. The session will show how SSAFA used platforms such as Strava and digital leaderboards, alongside Enthuse solutions, to create an impactful and accessible donor experience.

Key learning outcomes:

• Knowledge of how to start using digital tools to help with new ways of fundraising
• Ideas on how to engage both physical and virtual participants at hybrid events
• Knowledge of how to increase your campaign participation using technology
• Understand how SSAFA used solutions from Enthuse to successfully run their first hybrid event

Who is this session for?

• Medium (income £100K-1M) - Large (income £1M-100M) sized charities
• Those with a low-tech level – you don’t need to understand hybrid fundraising tech to attend. This session is for those who want to learn more about hybrid fundraising and the digital tools to put these events into action successfully
• Those working in any fundraising role involving campaigns, events or running fundraising initiatives