Using data to build meaningful donor connections

Resources from th esession:

• Download the slides!
• Check out the engagement scoring sheet

To fully engage with people your communication needs to be personal, relevant and timely. Using data to understand your different audiences allows you to personalise your communications and adapt your appeals, so they resonate more with your donors.

Engagement isn’t only about email. It’s about all your channels combined. You’ve got social media, advertising, website pages... to name a few. And what do all these channels have in common? Data! Data your charity can use to learn what your donors want and how to personalise your communications with them. Having a strategy to make use of all your channels and data is essential. This session will help you get started.

In this session, Alan Perestrello from Trillium will be sharing the step-by-step guide you need to achieve personalised comms with your donors. You’ll learn exactly how you can start using the data you already have to create meaningful connections with new and existing audiences. Alan will explain how engagement scoring and segmentation can help your charity and the steps you can take to build this into your engagement strategy.

Key learning objectives:

• Understand how engagement scoring and segmentation can help your charity communicate with donors
• The steps to start planning your data-driven engagement strategy
• Understand how using data you already have can help personalise your fundraising experience

Who is this session for?

• Large (£1-£10M) - Supermajor (<£100M) sized charities
• Those working in any fundraising role that involves engagement, donor journeys and data, or, anyone who is interested in how they can create more meaningful and personalised communications with the audiences
• This session will be focusing on engagement strategy, so any level of tech expertise would be suitable as all data concepts will be explained