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HERITAGE DIGITAL ACADEMY

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Digital Marketing Strategy
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Putting storytelling at the heart of your digital marketing strategy

Putting storytelling at the heart of your digital marketing strategy

14 Jul 202113:05
When you tell a great story or stories, you become not only more interesting but much more engaging, memorable and involved with your own work.
How tech can be used to strengthen a story and broadcast it to more audiences

How tech can be used to strengthen a story and broadcast it to more audiences

14 Jul 202112:00
This evolution of storytelling outdates the pandemic but the closure of heritage sites over the past year has brought about new and unique ways of connecting with our audiences.
The Art of Digital Storytelling

The Art of Digital Storytelling

14 Jul 202109:35
Telling stories about history, communities, identity, culture and much more is at the heart of what so many heritage organisations do.
Diversifying digital audiences

Diversifying digital audiences

01 Apr 202112:50
We often get stuck reaching out to the same groups with our content, hindering our work from being seen and appreciated by wider, more diverse audiences
Digital audiences and money - charging for digital content

Digital audiences and money - charging for digital content

01 Apr 202111:20
This session is inspired by the recent Frankly, Green + Webb article about museums and heritage making money from online content
User Generated Content: how to engage your audience in creating and sharing content

User Generated Content: how to engage your audience in creating and sharing content

01 Apr 202110:25
Watch this session to discover the ways you could encourage your online followers to create user-generated content for you.
Heritage Preservation, Storytelling & Online Access

Heritage Preservation, Storytelling & Online Access

01 Oct 202013:00Online
The closing session from #HeritageDigitalNow comes from Chance Coughenour, Head of Preservation at Google Arts & Culture
Using Data to Grow Your Audience

Using Data to Grow Your Audience

01 Oct 202012:00Online
Learn from an expert in the field, how to capture and use data to better understand, target and engage your audiences, and, how to achieve this with zero-small budgets
Digital Strategy for Heritage: What, why & how

Digital Strategy for Heritage: What, why & how

01 Oct 202010:00Online
Research shows that many heritage organisations do not have a digital strategy and therefore are not making the most of the opportunities that digital technology provides
Creating cut-through content

Creating cut-through content

01 Oct 202010:00Online
Our shift to a digital world means trying to find unique ways to tell our story online, where the potential to reach newer, broader, more diverse audiences is high
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