Automated marketing: what, why and how

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Managing multiple marketing channels, processes and tasks all in one place, automatically, seems like a dream for any charity marketer. But how do you actually implement this kind of technology into your marketing?

For organisations who want to reach more people, but lack the time and resources to dedicate to the marketing, automating the process can help.

Automation allows you to build customised journeys based on your user’s data and behaviour, called ‘workflows’. These customised workflows allow you to treat your audiences as individuals, with specific interests and tailor your content to this. But, how can charities start creating these workflows for themselves and putting them into practice?

In this session, GetResponse will be explaining how automation can improve your charity marketing and free up resources. They’ll be explaining:

• What automation actually is and how it works in practice
• Three readymade workflows that your charity can use
• Targeting and retaining your audience using marketing automation
• Automated emailing and personalisation
• Data storage and segmentation

Who is this session for?

• Those with a low – medium understanding of technology
  • This session is aimed at those charities who haven’t used automation before and want to learn more, or those who have tried automation tools in the past but are no expert
• Micro (<£10K income) - Supermajor (<£100M income) sized charities
• Those working in marketing, fundraising or user-based job roles as Manager, Executive, Consultant, Directors or Volunteers.